Hitman Sniper: The Shadows
We created the brand identity for the new mobile title from Square Enix. Hitman Sniper: The Shadows, would be their first game that would introduce the free-to-play model. Our goal is to create a strong identity that reinforces the gameplay and fits within the Hitman Universe.
The red dot which we use as a symbol for the scope of a sniper rifle. The grid lines symbolize strategy, planning, and blueprint references. This allowed us to create a strong identity that is recognizable even without the full logo showing, by creating a strong graphic design foundation that is minimal to the core gameplay design.
The color choices were picked out to create the atmosphere of being in the night time hence the midnight dark blue and subtle red that we reference from night photography that is reflected from traffic lights, cars, etc. This became the method of how we light our characters for key art and posters.
Expertise
Branding, Motion Design, & UI/UX
Platforms
Web, iOS, Android
Deliverables
Brand Style Guide, Marketing Strategy, UI Prototypes/Concepts
It’s more than just a typeface
We took great care and emphasized the use of typography in our design. The typography brings a relationship between the words and graphics, creating an immersive experience that connects the story to life from our world.
EARLY UI EXPLORATIONS
TYPE POSTERS
SINGLE AGENT POSTER SERIES
MOTION DESIGN
